Fwd: i think DVF was really smart with this google glasses move. Obviously, she gets paid, for one. Secondly, it reaches a much wider audience than just the fashionistas. Now tech writers and social media strategists are reading the story. Google had to do something with Apple’s keynote this week…I guess this was their defense. I was a little disappointed by the lack of social media from some of the designers/shows.
Racked weighs in:
“In a nutshell, it doesn’t seem like anyone is innovating this season. Even Diane von Furstenberg’s unexpected (and slightly baffling) alignment with Google—where models donned Google glasses for the finale, and Google founderSergey Brin accompanied DVF on her final walk-through—felt gimmicky and fell a bit flat.” (Read more)
Yes, I do understand that it seemed like a bit of a forced collaboration, but at least DVF is going for it. I cannot say the same for other brands.
Love this one pic the glasses got: